Square Releases is Square’s moment to highlight innovation — and a drastic change from the previously unpredictable, and haphazard feature launches of the past. Based on valuable feedback from our sellers, we shifted to a biannual release cadence, releasing key features twice a year. The program launched in May 2025, showcasing our first hardware release in several years, Square Handheld. Bundling features into one singular release moment resulted in surpassing hardware sales targets, and unprecedented positive sentiment from sellers large and small on Square’s commitment to delivering innovation.

I led creative concepting for Square Releases, dovetailing our release moment to our overarching concept of “Corners” as key community intersection points where our sellers look to each other for inspiration and innovation on the latest technology. One of my key goals was organizing a content strategy across 75+ features that would work across channels, such as public web, video, lifecycle, social, and a live event.